Shelter

Ideal Home Show

The Ideal Home Show and Shelter seemed like the perfect partnership, so I approached them with the idea of creating their first ever virtual home. I created a virtual tour of 4 very different homes, the last one was a family in temporary accommodation. We asked each resident ‘What does home mean to you’ and asked the same question to the viewer at the end. The experience resulted in thousands of visitors signing up to become Shelter supporters. The stand was mobbed for the whole exhibition and the Ideal Home Show has asked us back every year since.