Shelter

Cost of Living campaign

Back in 2022, the Shelter team were scrolling through news feeds of content about the cost-of-living crisis which was missing a key factor: the link to unaffordable housing. We knew this cost was leading to increasing numbers of people being at risk of homelessness. Yet when the public were asked to name the most important issues, housing trailed behind the economy, health, the environment and immigration. As housing is linked to all of these, we wanted it to be a part of the conversation rather than be absorbed by it.

Using this insight we came up with an idea of a ‘cost-of-living hacks’ campaign. We contrasted tongue-in-cheek ‘hacks’ based on headlines coming out of the media and quotes from politicians like ‘Just work more hours!’ or ‘Cancel your Netflix account’ with an alternative solution: that the government could act and make housing more affordable.